brand rehabilitation
Brand rehabilitation involves rebuilding consumer confidence and loyalty in a business or product following a product tampering, contamination, or similar event.
brand rehabilitation
Brand rehabilitation involves rebuilding consumer confidence and loyalty in a business or product following a product tampering, contamination, or similar event.
Additional Information
Such efforts generally involve substantial expenses to cover additional advertising, special promotions, and extra expenses to rush new product to market. These costs can be insured under product recall insurance.
Synonyms
brand rebuilding
