Home > Glossary

Brand Rehabilitation


Rebuilding consumer confidence and loyalty in a business or product following a product tampering, contamination, or similar event. Such efforts generally involve substantial expenses to cover additional advertising, special promotions, and extra expenses to rush new product to market. These costs can be insured under product recall insurance.

Beacon Hill sidebar
Personal Lines CE sidebar
AgriCon-Banner-(728x90) (002)


Social Media

User ID: Subscriber Status:Free