brand equity
Brand equity is the consumer confidence, loyalty, and favorable reputation that a business's product or service has earned in the marketplace.
brand equity
Brand equity is the consumer confidence, loyalty, and favorable reputation that a business's product or service has earned in the marketplace.
Additional Information
A loss of or reduction of brand integrity can cause a substantial reduction in revenues and market share. Brand integrity can be damaged or lost as a result of many types of fortuitous events, such as product contamination or tampering incidents.
Synonyms
brand reputation
