24 4th St.
Troy , NY 12180
Founder & President
Mr. Hanley writes on web-based insurance marketing for IRMI.com.
He is the director of marketing for The Murray Group Insurance Services, Inc., a family-owned independent insurance agency located in Albany, New York, where he has worked for 7 years, 5 years as a traditional boots-on-the-ground producer and the past 2 as director of marketing.
The transition from producer to marketer came from the actual results Mr. Hanley was achieving marketing the agency online in addition to sales. He realized that more agency revenue could be produced through his marketing activities than those of a traditional producer.
Mr. Hanley is also a content marketing writer, speaker, and consultant specializing in the insurance industry. You can find more of his tips, tactics, and strategies on his content marketing blog. He produces the fastest growing content marketing podcast on Stitcher and iTunes, the Content Warfare Podcast.