Justin Morrow

Justin Morrow contributes to the Expert Commentary section of IRMI.com, writing on the evolving roles of technology, data, and frontline leadership in improving safety and operational performance.

He is a customer success manager at FactorLab, Inc., a safety technology company powered by artificial intelligence (AI) that serves high-risk industries such as construction, utilities, energy, and manufacturing. In this role, Mr. Morrow leads the implementation of digital tools that transform safety processes into measurable insights, helping clients improve planning, engagement, and risk recognition at the field level.

Mr. Morrow has worked closely with national contractors, utility providers, and specialty trade partners to bridge the gap between frontline practices and executive priorities. His work focuses on cultural transformation through leadership practices, behavioral data analysis, and scalable change management strategies. He has contributed to cross-functional efforts in safety system development, milestone-based engagement, and recognition systems that drive long-term adoption.

He is a frequent collaborator on AI and safety integration strategies, helping customers translate technology into practical solutions that improve planning, engagement, and field adoption. His work reflects a deep understanding of how diverse organizations adopt new technologies and what leadership behaviors facilitate lasting adoption.

Mr. Morrow holds a master of business administration and a bachelor of business administration in marketing. He is a passionate advocate for human-centered technology and operational excellence grounded in field experience.