Skip to Content

bancassurance

Bancassurance is the marketing and sale of insurance products through bank distribution channels.

On This Page

bancassurance

Bancassurance is the marketing and sale of insurance products through bank distribution channels.

Additional Information


This process allows banks and insurers to locate new customers and create additional products through enhanced distribution channels. As consumer demands become more specialized and financial services companies continue to merge, these types of strategic associations and their resulting products will become more prevalent.

Synonyms

bank assurance