Trade Dress — the distinctive design, color scheme, shape, or packaging of a product that
distinguishes it in consumers' minds from other similar or competing
products. Where it can be demonstrated that confusion has resulted from one
party's adoption of another's trade dress, legal liability may be
imposed. Infringing upon another's trade dress in an advertisement is a
personal injury (PI) and advertising injury (AI) offense under the commercial
general liability (CGL) policy.