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Trade Dress

Trade Dress

Definition

The distinctive design, color scheme, shape, or packaging of a product that distinguishes it in consumers' minds from other similar or competing products. Where it can be demonstrated that confusion has resulted from one party's adoption of another's trade dress, legal liability may be imposed. Infringing upon another's trade dress in an advertisement is a personal injury (PI) and advertising injury (AI) offense under the commercial general liability (CGL) policy.

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