reptile theory or strategy

The reptile theory is a strategy, typically used by the plaintiffs' bar, to influence a jury outcome by focusing the jury's reaction to instinctively favor safety and survival of their families and community (versus plaintiff's actual injuries) by demonstrating the defendant's conduct endangers their families and community as a whole.

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Additional Information

The theory was popularized and coined in Reptile: The 2009 Manual of Plaintiff's Revolution, by David Ball and Don Keenan (New York: Balloon Press, 2009).



reptile strategy