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Reptile Theory Or Strategy

Reptile Theory or Strategy


Reptile Theory or Strategy — a strategy, typically used by plaintiff bar, to influence a jury outcome by focusing the jury's reaction to instinctively favor safety and survival of their families and community (versus plaintiff's actual injuries) by demonstrating the defendant's conduct endangers their families and community as a whole. The theory was popularized and coined in Reptile: The 2009 Manual of Plaintiff's Revolution, by David Ball and Don Keenan (New York: Balloon Press, 2009).

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