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commercial appropriation

Commercial appropriation is the unauthorized use of the name or likeness of a person (either a private individual or a celebrity) for commercial purposes.

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commercial appropriation

Commercial appropriation is the unauthorized use of the name or likeness of a person (either a private individual or a celebrity) for commercial purposes.

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Commercial appropriation could, for example, involve publishing a picture of a celebrity taken with the owner of a restaurant indicating that the celebrity endorses the establishment. Coverage for such claims is afforded under media liability insurance policies.