Home > Glossary

Commercial Appropriation

Definition

The unauthorized use of the name or likeness of a person (either a private individual or a celebrity) for commercial purposes. Commercial appropriation could, for example, involve publishing a picture of a celebrity taken with the owner of a restaurant indicating that the celebrity endorses the establishment. Coverage for such claims is afforded under media liability insurance policies.

Related Products

Register for Personal Lines CE Courses
Register for Commercial Lines CE Courses
Prelicense.com

Navigation

Social Media

User ID: Subscriber Status:Free