The association was established to (1) create heightened awareness among consumers for the need and benefits of owning individual and employer-sponsored LTC insurance; (2) provide support and the most relevant information to agents, brokers, financial professionals, and insurers involved in the LTC insurance marketplace; (3) serve as a forum for members to meet, exchange information, and support efforts to improve the marketplace for LTC products; (4) make available sales-related training and savings on LTC insurance-related products and services and develop generic consumer information that augments company-sponsored programs; and (5) support certification programs for producers that are of high quality and affordable to the largest number of professionals.