A nonprofit professional association headquartered in Westlake Village,
California, that was formed in 1998 to promote the importance of planning for
long-term care (LTC) needs. The association was established to (1) create
heightened awareness among consumers for the need and benefits of owning
individual and employer-sponsored LTC insurance; (2) provide support and the
most relevant information to agents, brokers, financial professionals, and
insurers involved in the LTC insurance marketplace; (3) serve as a forum for
members to meet, exchange information, and support efforts to improve the
marketplace for LTC products; (4) make available sales-related training and
savings on LTC insurance-related products and services and develop generic
consumer information that augments company-sponsored programs; and (5) support
certification programs for producers that are of high quality and affordable to
the largest number of professionals.