A broker is an insurance intermediary who/that represents the insured rather than the insurer.
agency system
An agency system is an independent contractor approach to sales and service in insurance marketing.
Additional Information
This is in juxtaposition to direct marketing, which uses salaried sales representatives or direct mail.
Related Terms
The independent agency system consists of marketing insurance through independent contractors...
An exclusive agency system is an insurance distribution system through which agents represent only...
