Frank Lee

Before his retirement, Mr. Lee was president of Sales Academy, Inc., and wrote on the topic of sales call reluctance for IRMI.com.

There are fewer than 70 legitimate call reluctance experts in the world. Mr. Lee ranks right behind the world's leading authorities, George Dudley and Shannon Goodson of Behavioral Sciences Research Press, who personally trained him.

During his 3+ years as international vice president for their company, he broke all records and expanded the company's base to 14 countries. He raised the quality of their independent dealers and led them to earn more money than they had thought possible. Mr. Lee left to start Sales Academy and to sell their Call Reluctance Program in 1994. In less than 2 years, he again broke all records to become the second largest Call Reluctance Authorized Dealer in the world!

Mr. Lee is a past president of Sales and Marketing Executives of Dallas. He led the Sales and Marketing Special Interest Group of the American Society of Training and Development and is a past president of the Richardson Noon Lions Club. AT&T and Entrepreneur Magazine honored him as "Home-Based Business Owner of the Year" in 1995. Sales and Marketing Executives elected him to their "Sales Superstars" panel in 1996.

As a respected expert in the agriculture business, Mr. Lee has worked with all the major and many of the short line manufacturers. He has trained more than 8,000 people in dealerships and manufacturers over the past 18 years and is the author of the only sales book for agricultural salespeople and the only sales management book for agricultural dealership sales managers. P.A.S.S. C.A.L.F.: 8 Behaviors of Sales Success in an Agricultural Dealership and Managing Iron Salespeople have had tremendous success throughout North America and in several countries overseas. Both have been used by four agricultural colleges as required reading. He created the renowned International Ag University to train salespeople to become Ag Equipment Consultants through its unique 3-year program.

While he is best known in the agricultural industry, sales managers, consultants, and sales trainers from all industries, including insurance, learn from Mr. Lee. Best-selling author George Dudley describes him as a person with "genius-level sales abilities, a highly successful and respected sales manager, gifted speaker, skillful trainer, and a credible role model."