The insurance sector stands at a critical inflection point, facing rising
customer expectations, tightening regulations, and geopolitical and climate volatility
that are reshaping risk at every level. Data is no longer just a back-office tool; it
has become a strategic asset. Insurers that fail to modernize how they harness it will
fall behind.
What's holding many of them back? Fragmented architectures, outdated data
pipelines, and a reliance on IT-centric data practices that can't keep pace with the
real-time needs of underwriters, claims handlers, compliance officers, actuaries, and
product teams. These are the practices that fail to get the data to the right people
when it matters most. Here's how to make sure that insurers don't miss opportunities and
get left behind.
Taming the Transient Data Tide
The challenge today isn't just about data volume—it's about
velocity. Insurers are inundated by a rising tide of transient data: short-lived, rapidly changing,
high-frequency information that may not be stored permanently but is
mission-critical in the moment.
Examples include telematics data for usage-based personal auto
insurance, streaming weather and catastrophe feeds for commercial property risk,
foreign exchange rates and capital markets data for IFRS 17 compliance, Internet of
Things (IoT) sensor data from industrial equipment for commercial liability risk,
and real-time behavioral signals to detect fraud in digital claims journeys.
This "delta data"—the small changes that matter—create immense pressure. Insurers must respond in real time, whether to prevent losses, adjust pricing, or fulfill compliance requirements. However, storing all of this in a central data lakehouse is often too slow, rigid, and expensive.
Why the "Last Mile" of Trusted Data Matters
This is where many insurers encounter a fundamental roadblock:
Even if they've captured the data somewhere, they can't deliver it in the right
format, with the right governance, at the right time, or to those who need it. This
is known as the "last mile" problem, and it's particularly acute in the insurance
industry.
Underwriters, risk teams, and claims handlers don't just need
access; they need business-ready, explainable data, with context and control. That
means knowing where the data came from, whether it's compliant, and how to act on it
with confidence.
For this, insurers increasingly rely on logical data management (LDM) and data products, an architecture and delivery model that makes data both agile and accountable.
LDM + Data Products = Bridging the Gap
LDM creates a virtual, governed data layer that connects data across cloud platforms, on-premises systems, legacy cores, streaming sources, and external providers without duplicating or moving the data. Instead of batch ingesting every piece of data into a lakehouse or warehouse, LDM allows users and systems to query it in place.
Data products sit on top of this logical layer. These are curated, reusable, and explainable assets designed for specific use cases, including underwriting, Solvency II, IFRS 17, fraud detection, customer engagement, reinsurance optimization, and more.
Data products can be at the following levels.
Bronze level. Raw, lightly curated data
for data scientists or actuaries.
Silver level. Aggregated and standardized
datasets for internal risk reporting or compliance.
Gold level. Fully governed,
business‑consumable data products tailored for frontline decision‑makers,
artificial intelligence (AI) agents, or external reporting.
Unlike dashboards or reports, these products can be delivered via
application programming interfaces, generative AI (GenAI) interfaces, or real-time
alerts, making them consumable by both humans and machines.
Use Cases Across Insurance Segments
Whether writing personal lines, commercial coverage, or specialty
insurance, the benefits of LDM and data products are far-reaching. For personal
insurers, they enable real-time pricing based on driving behavior, smart home
sensors, or wearable devices. They streamline digital claims with explainable AI
models using historical and real-time data, and power hyperpersonalized policy
offers using household context, customer history, and third-party data.
Commercial insurers use them to combine IoT sensor data,
maintenance logs, and external risk indicators for industrial risk scoring. They
support instant underwriting assessments for complex portfolios by connecting legacy
policy data with real-time exposures and automate environmental, social, and
governance (ESG) risk scoring for commercial clients using third-party feeds and
investment screening data.
Reinsurers and specialty insurers benefit by fusing catastrophe modelling data, policy-level exposures, and historical loss ratios into a unified reinsurance treaty assessment product. They gain near real-time claims aggregation views across cedents and regions and enhance exposure management by integrating live feeds from geospatial sources, climate analytics, and insurer submissions.
Role-Based Impact Across Insurance Functions
This isn't just about IT modernization; the ability to deliver
trusted, transient data impacts every major insurance function.
Underwriting. Receives gold‑level data products combining historical loss data, real-time exposure, risk scores, and policy history, speeding up decisions, improving pricing, and ensuring consistency across portfolios.
Claims. Uses real-time feeds and unified
views to detect anomalies, flag fraud patterns, and automate first notice of
loss responses, reducing cycle times and increasing customer satisfaction.
Risk and compliance. Accesses consistent,
auditable data for Solvency II, Own Risk and Solvency Assessment, IFRS 17, and
regulatory disclosures with full lineage and policy enforcement built in.
Actuarial and finance. Leverages aggregated, governed datasets for modelling, reserving, and capital adequacy, while reducing manual data wrangling and improving model transparency.
Product and innovation. Builds and tests new offerings, embedded insurance, usage-based pricing, and climate-linked policies, using dynamic data products instead of waiting for custom pipelines.
AI, analytics, and GenAI teams. Feeds
governed, explainable data into large language models, chatbots, and AI agents,
ensuring that answers are consistent, compliant, and context‑aware.
Real results, real impact.
In a recent IDC global study, insurers using logical data management and data products reduced time‑to‑insight by over 50 percent, while improving confidence in the data delivered to frontline systems. They're also unlocking new revenue streams through embedded insurance, accelerating ESG investment analysis, and reducing fraud losses through advanced behavioral modelling.
This is not just an efficiency play; it's about transforming data
into a resilience driver, enabling faster and smarter decisions in a world of
ever-changing risk.
Looking Ahead: Powering Agentic AI in Insurance
The next evolution is already underway: agentic AI, which are
intelligent agents that not only answer queries but also take the initiative.
Imagine an AI agent that continuously monitors catastrophe alerts and adjusts
regional underwriting thresholds, a compliance bot that scans all transactions for
regulatory breaches using real-time feeds, or a customer-facing GenAI assistant that
adapts offers based on household risk, policy bundling, and claims sentiment.
These capabilities are only possible if the agent is fed the right data product: trusted, contextual, timely, and policy-compliant. Agentic AI will be data-hungry, and insurers who can't deliver governed data in real-time will struggle to operationalize it safely.
That's why LDM and data products are not just back-end
enhancements; they're the operational foundation for safe and scalable AI
adoption.
Turning Complexity into Confidence
If the last decade in insurance was about digital transformation,
the next will be about data activation and AI enablement. In a volatile environment,
insurers don't just need to store and analyze data; they need to deliver it where it
matters most—to risk professionals, frontline systems, and intelligent agents.
With logical data management and data products, insurers can tame
the data tide; deliver the last mile of trusted, transient data; and accelerate the
adoption of AI automation and innovation. This shift moves the organizations from
reactive risk management to proactive resilience, unlocking growth, building trust,
and creating confidence at every level.
Opinions expressed in Expert Commentary articles are those of the author and are not necessarily held by the author's employer or IRMI. Expert Commentary articles and other IRMI Online content do not purport to provide legal, accounting, or other professional advice or opinion. If such advice is needed, consult with your attorney, accountant, or other qualified adviser.
The insurance sector stands at a critical inflection point, facing rising customer expectations, tightening regulations, and geopolitical and climate volatility that are reshaping risk at every level. Data is no longer just a back-office tool; it has become a strategic asset. Insurers that fail to modernize how they harness it will fall behind.
What's holding many of them back? Fragmented architectures, outdated data pipelines, and a reliance on IT-centric data practices that can't keep pace with the real-time needs of underwriters, claims handlers, compliance officers, actuaries, and product teams. These are the practices that fail to get the data to the right people when it matters most. Here's how to make sure that insurers don't miss opportunities and get left behind.
Taming the Transient Data Tide
The challenge today isn't just about data volume—it's about velocity. Insurers are inundated by a rising tide of transient data: short-lived, rapidly changing, high-frequency information that may not be stored permanently but is mission-critical in the moment.
Examples include telematics data for usage-based personal auto insurance, streaming weather and catastrophe feeds for commercial property risk, foreign exchange rates and capital markets data for IFRS 17 compliance, Internet of Things (IoT) sensor data from industrial equipment for commercial liability risk, and real-time behavioral signals to detect fraud in digital claims journeys.
This "delta data"—the small changes that matter—create immense pressure. Insurers must respond in real time, whether to prevent losses, adjust pricing, or fulfill compliance requirements. However, storing all of this in a central data lakehouse is often too slow, rigid, and expensive.
Why the "Last Mile" of Trusted Data Matters
This is where many insurers encounter a fundamental roadblock: Even if they've captured the data somewhere, they can't deliver it in the right format, with the right governance, at the right time, or to those who need it. This is known as the "last mile" problem, and it's particularly acute in the insurance industry.
Underwriters, risk teams, and claims handlers don't just need access; they need business-ready, explainable data, with context and control. That means knowing where the data came from, whether it's compliant, and how to act on it with confidence.
For this, insurers increasingly rely on logical data management (LDM) and data products, an architecture and delivery model that makes data both agile and accountable.
LDM + Data Products = Bridging the Gap
LDM creates a virtual, governed data layer that connects data across cloud platforms, on-premises systems, legacy cores, streaming sources, and external providers without duplicating or moving the data. Instead of batch ingesting every piece of data into a lakehouse or warehouse, LDM allows users and systems to query it in place.
Data products sit on top of this logical layer. These are curated, reusable, and explainable assets designed for specific use cases, including underwriting, Solvency II, IFRS 17, fraud detection, customer engagement, reinsurance optimization, and more.
Data products can be at the following levels.
Unlike dashboards or reports, these products can be delivered via application programming interfaces, generative AI (GenAI) interfaces, or real-time alerts, making them consumable by both humans and machines.
Use Cases Across Insurance Segments
Whether writing personal lines, commercial coverage, or specialty insurance, the benefits of LDM and data products are far-reaching. For personal insurers, they enable real-time pricing based on driving behavior, smart home sensors, or wearable devices. They streamline digital claims with explainable AI models using historical and real-time data, and power hyperpersonalized policy offers using household context, customer history, and third-party data.
Commercial insurers use them to combine IoT sensor data, maintenance logs, and external risk indicators for industrial risk scoring. They support instant underwriting assessments for complex portfolios by connecting legacy policy data with real-time exposures and automate environmental, social, and governance (ESG) risk scoring for commercial clients using third-party feeds and investment screening data.
Reinsurers and specialty insurers benefit by fusing catastrophe modelling data, policy-level exposures, and historical loss ratios into a unified reinsurance treaty assessment product. They gain near real-time claims aggregation views across cedents and regions and enhance exposure management by integrating live feeds from geospatial sources, climate analytics, and insurer submissions.
Role-Based Impact Across Insurance Functions
This isn't just about IT modernization; the ability to deliver trusted, transient data impacts every major insurance function.
In a recent IDC global study, insurers using logical data management and data products reduced time‑to‑insight by over 50 percent, while improving confidence in the data delivered to frontline systems. They're also unlocking new revenue streams through embedded insurance, accelerating ESG investment analysis, and reducing fraud losses through advanced behavioral modelling.
This is not just an efficiency play; it's about transforming data into a resilience driver, enabling faster and smarter decisions in a world of ever-changing risk.
Looking Ahead: Powering Agentic AI in Insurance
The next evolution is already underway: agentic AI, which are intelligent agents that not only answer queries but also take the initiative. Imagine an AI agent that continuously monitors catastrophe alerts and adjusts regional underwriting thresholds, a compliance bot that scans all transactions for regulatory breaches using real-time feeds, or a customer-facing GenAI assistant that adapts offers based on household risk, policy bundling, and claims sentiment.
These capabilities are only possible if the agent is fed the right data product: trusted, contextual, timely, and policy-compliant. Agentic AI will be data-hungry, and insurers who can't deliver governed data in real-time will struggle to operationalize it safely.
That's why LDM and data products are not just back-end enhancements; they're the operational foundation for safe and scalable AI adoption.
Turning Complexity into Confidence
If the last decade in insurance was about digital transformation, the next will be about data activation and AI enablement. In a volatile environment, insurers don't just need to store and analyze data; they need to deliver it where it matters most—to risk professionals, frontline systems, and intelligent agents.
With logical data management and data products, insurers can tame the data tide; deliver the last mile of trusted, transient data; and accelerate the adoption of AI automation and innovation. This shift moves the organizations from reactive risk management to proactive resilience, unlocking growth, building trust, and creating confidence at every level.
Opinions expressed in Expert Commentary articles are those of the author and are not necessarily held by the author's employer or IRMI. Expert Commentary articles and other IRMI Online content do not purport to provide legal, accounting, or other professional advice or opinion. If such advice is needed, consult with your attorney, accountant, or other qualified adviser.