Background
Julie Ross writes on
brand equity and product recall issues for IRMI.com.
With 20-plus years in marketing, advertising, and public relations, Ms. Ross
has honed her abilities in Internet marketing, traditional media, and skillful
online strategies in mobile SEO and social media. She has worked with brands
such as American Airlines, Visa, Advanced Micro Devices, World Gym Fitness
Centers, Cinemark Theaters, Emerson Radio, Corner Bakery Café, and Presidio,
focusing on both B2C and B2B consumer markets. In Ms. Ross's work, one
commonality existed among each of these client campaigns: marketing strategies
that result in increased sales and brand loyalties that extend far beyond the
competition. Her past roles as president of the Ross Agency, EVP of marketing
of Vectrix Corporation, and EVP of the Ad Agency Division for Broadcast News
Corporation, along with her current role as president and CMO of Rostin
Ventures, have provided depth in experience for large-scale campaigns, yet
meaningful interaction with brands to truly understand their target
markets.
Ms. Ross is motivated by creativity and enjoys finding unique approaches to
bringing brands and consumers together with the latest, proven technologies to
see real, tangible results of brand marketing for clients. When technologies
emerge, such as social media and mobile marketing over the past few years, she
is motivated to immerse herself into all that there is to know so that she can
apply these techniques, if it makes sense, to the brands that she services. If
there is ever a time that she sees less than positive results from her
company's efforts, the nimbleness of Rostin Ventures' structure allows
her to alter course—with the client's profitability as the company's
primary goal.
Ms. Ross believes in strong team communication and deliverable results. Her
team at Rostin Ventures is composed of seasoned brand experts who understand
technology and are able to provide trusted, old-school marketing tactics to an
electronic world.