In the insurance industry, the term "hard market" describes the upswing in a market cycle, when premiums increase and capacity for most types of insurance decreases.
A hard market can be caused by a number of factors, including
- falling investment returns for insurers,
- increases in frequency or severity of losses,
- and regulatory intervention deemed to be against the interests of insurers
Download now and receive a checklist of 16 proactive strategies you can put into action to help mitigate the effects of a hard market. Implement these best practices at your company or share them with your clients to present your organization to insurers in the most favorable light possible. You will have the ability to anticipate and plan for possible setbacks in coverage terms, limits, deductibles, and pricing.
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