IRMI Update—Issue #162

An E-mail Newsletter for Risk and Insurance Professionals
ISSN: 1530-7948
June 6, 2007

In This Issue

Message from the Editor

Colleague,

Unintended and unknown coverage gaps in insurance programs are usually bad things. However, coverage gaps can be the best friends of agents or brokers trying to make headway with a prospective customer. Finding a gap in a competitor's program is a sure-fire way to earn confidence while also reducing the prospect's level of trust in the incumbent agent or broker. This is why many agents and brokers will provide a free or low cost policy review service for prospects. Of course, this threat is also an added incentive for incumbent agents and brokers to assure they have "dotted all their I's and crossed their T's."

The keys to avoiding coverage gaps are:

  1. Make certain you understand the account's business and the resulting exposures.

  2. Know the coverage options available in the marketplace to insure the identified exposures.

  3. Utilize a thorough and consistent process to assure the recommended insurance program matches the exposures.

  4. Communicate the recommended program to the client, and document any decisions to deviate from the recommended program.

To help understand the account's business, review product brochures, Web sites, and company financial reports. Be sure to supplement this with detailed discussions. Knowledge of the available coverage options comes through continuing education and experience. The best way to institute a consistent process is probably through the use of questionnaires and checklists. Of course, the barrier to following through with this process is the time it takes (for both the producer and the customer), and this is a major reason that less than thorough efforts are so prevalent in the industry.

Do you use coverage reviews as a way to gain the confidence of prospective customers? If so, what's the worst gap you've found that led to a sale? How did you communicate it to the prospect? Do you use checklists and questionnaires as part of your process? Have IRMI's publications ever helped you identify, evaluate, communicate, or eliminate a dangerous coverage gap? Please submit your comments.

Thank you for subscribing to IRMI Update, and have a great day.

Jack

Jack P. Gibson, CPCU, CRIS, ARM
President
IRMI

Risk Tip

Provide Pre-Bid Disclosure to Wrap-Up Participants—We've recently seen proposals in two states for legislation to address issues concerning controlled insurance programs. A common thread in the proposals is a mandate for full disclosure of the program details to contractor participants prior to contract award. These initiatives, or others like them, may or may not be adopted, but in the meantime, they can serve as a reminder to wrap-up sponsors and broker/administrators of the importance of providing, to the fullest extent possible, the information contractors need to adequately assess their risks before submitting bids on a project covered by a controlled insurance program.

At minimum, the program summary should include the following information:

By: Kathleen Creedon
Owner, Wrap Strategies
Middleboro, MA

Suggest a Risk Tip. Send us a practical tip (less than 300 words) for identifying and managing risks, buying insurance, managing claims, or filling gaps in insurance coverages. Submit your tips. We'll acknowledge your contribution as we did for Kathleen.

What's New in Your IRMI Library

We have recently updated a number of the reference manuals in the IRMI library and published new issues of The Risk Report and Captive Insurance Company Reports. To make sure you don't miss any of this new information take 30 seconds to scan the "What's New" summary page.

For IRMI Online and Print subscribers
For SilverPlume Sage subscribers

New Expert Commentary

There are now over 900 risk management and insurance articles on IRMI.com. Below you'll find summaries of some recent additions with links to the articles.

Last Week To Register for IRMI Construction Benefits Conference

Attention Contractors and Benefits Professionals—spots remain for the IRMI Construction Benefits Conference, June 12-13. Learn proven tactics to control costs in health and welfare plans. See the agenda, industry expert speakers, and register.

Expert Commentator Profile: Gary Clayton

Gary Clayton has written 11 articles on risk management for privacy issues since he began writing for IRMI.com in 2003. As CEO of the Privacy Compliance Group, Inc., he has extensive experience with privacy and data management in the United States and in over 50 countries around the world. He has been actively involved with industry groups on issues involving the prevention of identity theft, consumer fraud and the protection of personal data. For more information on Mr. Clayton, see his full biography.

A list of all his IRMI.com articles can be found here.

How To Get IRMI Update E-mails

IRMI Update is sent to subscribers by plain text e-mail twice each month. To initiate your free subscription, use the e-mail registration form.

Home > Free Risk & Insurance Information > IRMI Update Newsletter Archives > 2007 > IRMI Update #162