IRMI Update—Issue #30

An E-mail Newsletter for Risk and Insurance Professionals
ISSN: 1530-7948
December 4, 2001

In This Issue

Message from the Editor

Colleague,

With your help, IRMI Update just passed another milestone. We have exceeded 15,000 subscribers! Thank you so much for recommending IRMI Update to your friends and colleagues (Remember, anyone can subscribe by visiting the IRMI Update web site.)

Once again we find ourselves at a paradoxical time of the year for risk and insurance professionals—the holiday season and the busiest insurance renewal season are simultaneously upon us. And this year's January 1 renewals will be the most challenging in a decade. Nevertheless, it is important to try to maintain some balance in your life. Please plan to spend some quality time with family and friends. You will be more effective meeting the challenges you encounter in 2002 as a result.

Best wishes for a happy holiday season from all of us at IRMI.

Jack

Jack P. Gibson
President
IRMI

Risk Tip

Assess and Manage Your IP Risks. With the growing recognition of the importance of intellectual property (IP), it is imperative that organizations fully exploit their patents, copyrights, and trademarks while at the same time minimizing or insuring the risks that accompany such actions. The following plan of action is recommended:

  1. Review and catalog all intellectual property, looking carefully at the ways the company uses it and related technologies. Consider what would happen if the intellectual property rights were invalidated.
  2. Review current operations with a view toward discovering any exposure that might result in business interruption, loss of royalty payments, or a need for any redesign, remediation, and reparation that may occur or be required if your firm is found to be infringing on another's IP.
  3. Focus on those areas of greatest vulnerability, and then conduct an audit of intellectual property defense and enforcement policies and procedures.
  4. Assess the viability of these policies and procedures and the associated need for insurance in the areas of infringement abatement, infringement defense, and loss of intellectual property value.
  5. Review available insurance and determine which programs cover the above-identified risks.
  6. Use the team approach, joining the risk manager, director of research, chief patent counsel, and group or division leader to make decisions in this area.

By: Robert W. Fletcher
President
Intellectual Property Insurance Services Corp.
E-mail:

Suggest a Risk Tip. Future issues of IRMI Update will include more risk tips from our readers. Send us a practical tip (less than 300 words) for identifying and managing risks, buying insurance, managing claims, or filling gaps in insurance coverages. We'll give you credit for your contribution.

New Expert Commentary

There are now 225 articles on IRMI.com, and many more are in production. Below you'll find summaries of some recent additions with links to the articles.

New IRMI Insights

Auto Manufacturer Parts versus After-Market Parts: A Question of Quality—Many insurers and industry groups believe non-original equipment manufacturer (OEM) or after-market parts are the same quality as OEM parts, but are they truly of like kind and quality? This article examines the debate.

IRMI Construction Risk Conference

Construction Risk Conference Handouts Available Online—The speakers' handouts from the 21st IRMI Construction Risk Conference are now available on IRMI.com. The 28 handouts cover such topics as how to make the surety bond pay, additional insured issues, design-build exposures, and OCIP success stories, and they may be downloaded at no cost.

IRMI Products & Services

Political Risk Insurance Guide—The tragic events of September 11 underscored the need to evaluate, manage, and insure political risks. If a company exports or imports products, raw materials, services, or components, it may face potentially catastrophic political risks. Written by an experienced insurance professional, the POLITICAL RISK INSURANCE GUIDE carefully explains the risks businesses face when they operate outside their countries of origin, the coverage intricacies of investment insurance, and the coverage available under trade insurance policies. For more information or to order the book, visit this web page.

Your View—Insureds Meeting with Underwriters

More than 100 of the readers who responded to Jack's last editorial agreed that the consultant who recommended that the risk manager and CFO not meet with their underwriters was living in the dark ages. Others agreed that while in general it is very important for management to establish relationships with underwriters, there are times when it may not be a good idea. Lastly, a very few agreed with the consultant. Selected responses are posted below, starting with some in favor of the meeting and working down to some who were not.

Who better to explain the company's history, (discontinued operations) or its vision for the future, (expansion or change of direction in operations) than those who have the inside knowledge of the day-to-day operations within the company? In most cases, the broker will not be privy to that information and, even if he is, he will not be comfortable discussing it without the approval of the company beforehand. And, given our current litigious environment, the broker's corporate legal team would seek some sort of hold harmless agreement in advance of any such discussion. Now, how likely is the broker to instigate that conversation with his client?

Having underwritten and subsequently insured some of the toughest accounts, exposures and geographic locations in the construction industry, I can safely say that had it not been for our meetings between the management team of the insured, the brokers team and the company underwriters, the account would not have been insured! I say it's time for the consultant to live in the real world. If that fails, fire the consultant!

―Terry Doherty, President, Elite Insurance Services Inc., Las Vegas

The underwriter needs to convey how a client is perceived, good and bad. It gives the client an idea of where he stands and helps to assess the value of relationship. It is also an opportunity to improve the profile if the relationship is worth pursuing or maintaining.

An underwriter should want to know what steps a company is taking to manage a risk or exposure before you come to them for insurance. The more detail a company can provide in this regard should help enlighten an underwriter what kind of risk you are, and I think this is best communicated by a company spokesperson (getting it from the horse's mouth, so to speak) instead of secondhand.

If a company does not have a risk management program, or the risk manager is not well versed in its company's risk profile, or just does not present well, it may be better to let the agent or broker do it.

―Sonny Chan, Director, Risk Management, Blyth, Inc., Greenwich, CT

―Allon J. Greene, The New Directions Group, Inc., Irvine, CA

―Charles Kolodkin Sr., Vice President, Gallagher Healthcare Insurance Services, Inc., Houston

Good brokers add immense value to the relationship, but a broker's relationship with underwriters should never replace a risk manager's relationship with underwriters. However, face-to-face meetings between risk managers and underwriters should be used sparingly and should be timed for greatest effectiveness and efficiency for all three parties (risk manager, underwriter, and broker).

―Greg Dodd, Perot Systems Corporation, Dallas

As a broker, I never lie to a carrier, I never hide facts―but there is a way to present exposures―an old adage is never ask a question until you already know the answer. Bottom line: brokers, educate your clients on the dangers of getting too close to a carrier, then, by all means, make the date and build a good relationship between the carrier and insured, but not so good the broker ends up the fifth wheel. I've seen that happen, much to the insured's detriment. Remember who works for whom.

―Darla K. Brunner, AU, CPCU, Area Assistant Vice President/Account Executive, Arthur J. Gallagher & Co., Los Angeles

You noted the importance of building a relationship in the hardening market, but it is the opposite side of the cycle where it is a priority to the underwriter. Typically, underwriters (of which I used to be for 8+ years) are production-oriented, analytical people. Many do not enjoy, or even do well, with the "schmoozing" aspect of the job, preferring to rely on an in-depth engineering report from a trusted and known source. Given that it is at times a business need for the underwriter to do this, I would imagine that it typically happens more during the soft market where everyone on the insurer side is aggressively trying to sell the business. When the market hardens and volume begins to outpace the capacity to keep up, underwriters don't want to spend valuable time in the field unless the size or complexity of the account requires it. Nor is it feasible from a cost standpoint for the underwriter to become personally involved with every policyholder/account, although we can assume we're dealing with larger accounts if they have an actual risk manager on staff.

From the risk manager's perspective it does allow them the opportunity to sell their company as you noted. But as an underwriter, who did on occasion go out to meet clients, I put a lot more faith in the results of the engineering report and the opinions of producers whom I had developed a long-term relationship with. One or two meetings between the risk manager and the underwriter will not create a relationship, and most underwriters are too busy to get out into the field on a frequent basis. If I were giving advice to a group of risk managers, I would suggest carefully selecting an agent/broker, then working to develop a relationship with them. Good producers, in turn, have relationships with one or more underwriters (depending on the type of agent/broker in question), often with multiple insurers. They can bring that to bear on behalf of the risk manager, and will call in those markers for accounts they believe in strongly.

―Greg Altsman, Supervisor of Education Development, Erie Insurance Group, Erie, PA

―Wes Brandt, President, Rimco Northwest, Bellevue, WA

―Gene Bonina, Acordia

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