Franklin C. Lee

Frank Lee wrote on the topic of sales call reluctance for IRMI.com.

There are fewer than 70 legitimate call reluctance experts in the world. Mr. Lee ranks right behind the world's leading authorities, George Dudley and Shannon Goodson of Behavioral Sciences Research Press who personally trained him.

During his 3+ years as international vice president for their company, he broke all records and expanded the company's base to 14 countries. He raised the quality of their independent dealers and led them to earn more money than they had thought possible. Mr. Lee left to start Sales Academy and to sell their Call Reluctance Program in 1994. In less than 2 years, he again broke all records to become the second largest Call Reluctance Authorized Dealer in the world! Today, he sells more of the Call Reluctance workshop than anyone.

Mr. Lee is a past-president of Sales and Marketing Executives of Dallas. He led the Sales and Marketing Special Interest Group of the American Society of Training and Development, and is a past-president of the Richardson Noon Lions Club. AT&T and Entrepreneur Magazine honored him as "Home-Based Business Owner of the Year" in 1995. Sales and Marketing Executives elected him to their "Sales Superstars" panel in 1996.

As a respected expert in the soft side of the agriculture business, Mr. Lee has trained over 5,000 people in dealerships and manufacturers over the past 6 years and is the author of the only sales book for dealership salespeople. His book, P.A.S.S. C.A.L.F. - 8 Behaviors of Sales Success in an Agricultural Dealership has had tremendous success throughout North America. It is currently being translated into Mandarin for sale in Asian markets.

While he is best known in the agricultural industry, sales managers, consultants, and sales trainers from all industries, including insurance, learn from Mr. Lee. Best-selling author George Dudley describes him as a person with "genius-level sales abilities, a highly successful and respected sales manager, gifted speaker, skillful trainer, and a credible role model."

Articles on IRMI.com

Eradicating Sales Call Reluctance

Me Prospect? I'm Too Busy! (December 2004)

Tales From the Field (August 2004)

The Money Was No Longer Enough (May 2004)

"I'm Sorry—You're Just Funny!" (February 2004)

The Doomsayer (November 2003)

You Can't Pick Your Family (August 2003)

Can You Swim? (June 2003)

A Fate Worse Than Death (February 2003)

Appearance Is Everything (November 2002)

Look at All My Friends! (August 2002)

The Sweet Smell of Sales Success (May 2002)

The Secret Shame of Selling (February 2002)

Am I Adequately Prepared To Sell? (December 2001)

Sales Is a Numbers Game (August 2001)

All Dressed Up, Nowhere To Go (May 2001)

The Telephone Bug (February 2001)

The Most Difficult Salesperson in the World (November 2000)

Did Your Mom Intend You To Be a Wimp? (July 2000)

Who's Afraid of the CFO? (April 2000)