In 1985, Michael Kinsley of The New Republic conducted an experiment. Notes were inserted in the pages of 70 copies of the hottest nonfiction books in several bookstores throughout Washington, DC, offering a small financial reward to anyone who saw them and called the magazine. These were the most popular books that most in Washington were talking about. Mr. Kinsley's suspicions were confirmed: not one person responded to redeem the notes left undiscovered in the books that had been purchased, suggesting those discussing the book were most likely basing their comments on the reviews being written. Begging this question, just as relevant today: if we are not reading the important ideas of others, how are we to learn?