Julie Ross

Ms. Ross writes on brand equity and product recall issues for IRMI.com.

With 20-plus years in marketing, advertising, and public relations, Ms. Ross has honed her abilities in Internet marketing, traditional media, and skillful online strategies in mobile SEO and social media. She has worked with brands such as American Airlines, Visa, Advanced Micro Devices, World Gym Fitness Centers, Cinemark Theaters, Emerson Radio, Corner Bakery Café, and Presidio, focusing on both B2C and B2B consumer markets. In Ms. Ross's work, one commonality existed among each of these client campaigns: marketing strategies that result in increased sales and brand loyalties that extend far beyond the competition. Her past roles as president of the Ross Agency, executive vice president of marketing of Vectrix Corporation, and executive vice president of the Ad Agency Division for Broadcast News Corporation, along with her current role as president and CMO of Rostin Ventures, have provided depth in experience for large-scale campaigns, yet meaningful interaction with brands to truly understand their target markets.

Ms. Ross is motivated by creativity and enjoys finding unique approaches to bringing brands and consumers together with the latest, proven technologies to see real, tangible results of brand marketing for clients. When technologies emerge, such as social media and mobile marketing over the past few years, she is motivated to immerse herself into all that there is to know so that she can apply these techniques, if it makes sense, to the brands that she services. If there is ever a time that she sees less than positive results from her company's efforts, the nimbleness of Rostin Ventures' structure allows her to alter course—with the client's profitability as the company's primary goal.

Ms. Ross believes in strong team communication and deliverable results. Her team at Rostin Ventures is composed of seasoned brand experts who understand technology and are able to provide trusted, old-school marketing tactics to an electronic world.