IRMI Update—Issue #120

An E-mail Newsletter for Risk and Insurance Professionals
ISSN: 1530-7948
September 14, 2005

In This Issue

Message from the Editor

Colleague,

Were you as horrified and embarrassed as I was as events unfolded following Katrina? It has been 4 years since the wake up call of September 11, and our federal, state, and local governments seem no more prepared for a catastrophic event than they were in 2001—and they knew Katrina was coming! The lack of coordination and preparedness for scenarios that had been predicted for years is inexcusable. Are we supposed to believe a catastrophic terrorist attack in another American city would be handled any better?

Katrina also exposed some personal and corporate risk management breakdowns. For example, it is likely that less than half the businesses affected by Katrina and the subsequent New Orleans flood had disaster recovery plans. The scale of the devastation may have overwhelmed many plans, but at least those companies with some form of plan wouldn't be starting from scratch. Additionally, one can't help but wonder if the energy industry really needs to concentrate as many facilities in one hurricane-prone area as it does. And what about all the homeowners and businesses that didn't purchase flood insurance? Most of the uninsured don't have professional risk managers on staff, but did their agents and brokers properly advise them?

There will be many risk management lessons learned from this tragedy, both from a public policy and corporate perspective. What have you learned? What has the country learned? Also, I'm certain there are many risk management success stories. Do you have one to share with our readers? [See reader comments]

My associates and I have friends, family, and customers in Louisiana, Mississippi, and Alabama. We'd like you to know that you were in our thoughts when Katrina came ashore as you are today. If you are a customer needing to reestablish your IRMI publication services at another location, please contact our client services group at cs1@irmi.com or call (800) 827-4242, and they will gladly help you. Best wishes to you as you work to recover from Katrina's wrath.

Sincerely,

Jack

Jack P. Gibson, CPCU, CRIS, ARM
President
IRMI

Risk Tip

Win-Win Fire Safety Training—We're a medium-size property management company handling mostly apartment complexes and senior housing. Fire safety is one of our major concerns, especially with the senior housing. We've arranged for the local fire departments in various communities to come out to our locations and supervise a fire drill. While there, they also are given an opportunity to demonstrate some of their equipment. They've shown our tenants how to operate a fire extinguisher and explained what to do and what not to do in case of a fire. On a couple of occasions, we've given them permission to use our building for a practice ladder exercise.

These demonstrations are a tremendous benefit to our tenants and staff and additionally, they're very entertaining. The fire crews love it as well as it gives them an opportunity to promote fire safety and show off some of their new equipment. It's also great for community relations. Our insurance underwriters love it too.

We started this program with our senior housing in mind, but we're now expanding it to all our multifamily units and even to our office building properties. It's becoming an entertaining, educational, awareness developing, social event at many of our properties.

By: Dennis Engstrom
The Newbury Companies
Des Moines, IA
dengstrom@thenewburycompanies.com

Suggest a Risk Tip. Send us a practical tip (less than 300 words) for identifying and managing risks, buying insurance, managing claims, or filling gaps in insurance coverages. Submit your tips. We'll acknowledge your contribution as we did for Dennis.

New Expert Commentary

There are now 703 risk management and insurance articles on IRMI.com. Below you'll find summaries of some recent additions with links to the articles.

What's New in Your IRMI Library

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Your View—Instituting a Safety Culture

In IRMI Update 119, Jack Gibson asked readers about CEOs who have demonstrated a real commitment to establishing a safety culture in their companies. How is it accomplished? And, more importantly, how is it maintained? Some reader responses follow.

  • I agree completely that the effectiveness of a safety program is directly related to the involvement of upper management. Mid-level managers cannot enforce safety requirements unless upper management has given them the authority to reprimand unsafe behaviors. Too many companies have a "Safety Program" but do nothing when someone violates it. When that happens, the "Program" is rendered powerless, making them safety suggestions rather than a formal policy. Employees must be held accountable to the rules set forth in all areas of an organization, including safety. Several of our clients require that the CEO or President be notified immediately on all on-the-job injuries. They then either send a letter or call the injured worker to make sure they know that upper management cares about their well being and that they take safety seriously. This sends a strong message to the workforce.

    I also believe that, the majority of the time, the ultimate responsibility for safety really lies with the individual employee. They must pay attention and abide by safety rules in order to prevent accidents from occurring. If those rules are inadequate or are nonexistent, it is their responsibility to bring it up to their superiors to get things changed. If that is not effective, it is their responsibility to report the employer to the proper authorities or seek safer employment. It's the company's job to make sure the environment is safe, but it is the employee's job to make sure it stays that way.

    —Mike Rogers, AIC, Vice President/Claims Manager, Rogers & Belding Insurance Agency, El Paso, TX

  • Employees are an employer's most important asset, and safety is an important initiative in the human capital business strategy. It always starts and ends at the top. ... Most companies have safety programs, but they are separate programs run by separate people (not the immediate supervisor) with separate goals and incentives. Organizations that are exceptional make safety transparent in the culture. Employees are taught from the first day the company values, goals, expectations, policies and programs, and safety is built into every part of the company fabric. It is part of every job every day, not driven by a campaign, slogans, or incentives to keep costs down. Those programs may be successful for a time, but not over time because they are not a day-to-day fundamental part of performance management. Safety is a performance issue, just like absenteeism, poor quality work, and low productivity.

    The most successful companies treat employees as the most important asset (rather than an expense) and build a performance-based culture around that asset. Senior managers lead the way and build safety into each job, process, and practice. Safety isn't treated separately but inclusively and without special fanfare. Employees see through that pretty quickly. Employees that believe the employer truly cares about them will outperform day-in-and-out. Senior management must create that culture and expect that each employee will live up to the cultural expectations.

    —Craig Thummel, Houston

  • I absolutely agree that safety culture is driven from the top down. Our senior mgmt (CEO, COO) is actively engaged with the safety process. Senior mgmt reviews trends and assists in establishing objectives for continuous improvement, includes discussion of safety in all meetings, periodically issues messages regarding lessons learned, and engages in discussions with clients regarding safety issues in the construction workplace.

    —Laura Latshaw, Risk Manager, Kinetic Systems, Inc., Union City, CA

  • It is necessary that top management should have personal concerns regarding the safety issues in any industry. The safety culture can be implemented only if all personnel including the top management are practicing the safety first environment. However, without strict observance it is not possible. In Pakistan, many chemical industries are practicing the "safety first" environment but with the passage of time and the gradual corrosion and erosion of their units, the premises are more vulnerable to accidents. The middle management is concerned over safety issues but top management has overlooked the circumstances while sitting in air-conditioned offices. It is therefore, necessary that every person from chairman to foreman should be able to practice safety in the premises.

    —Aamir Waqar, Deputy Manager—Risk Management Cell, Adamjee Insurance Company Limited, Pakistan

  • I previously was employed by a public entity risk pool, specializing in parks and recreation. What made the pool so successful, in my opinion, was a true dedication to loss control, evidenced by employing 3 times as many loss control representatives as claims people. This certainly was evidenced by virtual lack of serious recreational accidents among our membership, and also enabled us to devote substantial resources to the burgeoning areas of employment-related losses. Never did our members complain about high expenses for the pool. Without the support of the membership and the Executive Director, these loss control goals, which resulted in stable member contributions for many years, have been possible.

    —Patricia Gerrond, Assistant Vice President-Claims, American RE, Chicago

  • In a high risk business such as BP, every level of management should be responsible for safety, especially those who work closest with the employees. My husband is a lineman for a nationally known company. In addition to the weekly safety meetings, within each paycheck stub is a formal written safety procedure. Even their paycheck stub reflects wording such as, Safety First. Safety is not just about written procedures, it is about training employees to incorporate the safety procedures into their daily workflow.

    —Janet Bordeau, Compliance Analyst, FCCI, Sarasota, FL

  • The CEO and the executive management have supported implementing every program related to safety that I have recommended. One event that we started 3 years ago was an annual Health & Safety Fair. Since then, we have identified ergonomic needs that were causing workers compensation issues, and I recommended hiring a specialist to manage workers comp. Not only has awareness increased but employees are understanding how to prevent injuries from occurring in the first place. I believe that without the support of executive management, we would not be where we are now nor would we have the opportunity to go where I would like to see us go in the future.

    —Deborah Shulman, Director Corporate Risk Management, SCAN Health Plan, Long Beach, CA

  • Noted author and leadership speaker John Maxwell has been quoted as saying "everything rises and falls on leadership." Leadership is not only accountable for results, but also for establishing a strong culture or allowing a default culture to exist. Whenever an accident of this magnitude occurs one must reexamine the underlying cultural issues surrounding the situation. The business model for effective accident prevention is no different than any other business model. It requires defined roles, specific upstream and downstream measurements, and a reward system that recognizes (positively or negatively) the process outcomes. Clear roles must be defined for each level of leadership from top to bottom and they must be linked. Employees must be involved in developing and sustaining the culture and it should be positive. Earlier this year the National Safety Council featured a series on "CEOs Who Get It." Several CEOs, from a variety of industries and company sizes discussed their view of safety, culture, and the results they have generated. Safety and/or risk management professionals alone cannot get the job done. They generally don't have the organizational stature or control to drive results. The creation of a proper safety culture begins with the executive team and flows through the organization from that point.

    —David Carothers, Sr. Vice President-Risk Management, Advantce, Tampa, FL

  • A safety culture only infiltrates an organization when top management makes it happen. Benchmarks on safety are a good start, but need to be regarded as importantly as financial goals. A few years ago, the business world talked about how to make IT security and integrity a priority. The answer was to make the management of that goal a high level job, with measurable goals and a budget that would reasonably allow the goals to be achieved. If management—from top to bottom—is measuring safety goals along with their financial numbers, making it part of performance reviews and bonus criteria, safety becomes important to everyone. If management is enforcing safety practices, holding people accountable for infractions, encouraging and rewarding safety suggestions, and puts their money where their mouth is when it comes to a safe workplace, safe practices, and personal protective equipment, safety becomes part of the culture.

    —Elizabeth Good, AVP, Underwriting Manager, Victor O. Schinnerer & Companies, Inc., Chevy Chase, MD

  • Their spokesperson needs to learn the English language. Policies and procedures have nothing to do with the culture. Culture arises from the relationships between people and their expectations of each other. If other executives consider policies to be the same as culture, it's no wonder we can't get much done.

    —Kathryn Wire, President, Kathryn Wire Risk Strategies, St. Louis, MO

  • I spent 15 years as safety and risk manager for a mid-size truss manufacturer. The top executives truly believed that they supported safety, and do to this day. However, all the line managers and supervisors ever heard about in meetings, and the only thing people got yelled at about, was Production, Production, Production. What I came to realize was that people really did listen to a peer-level manager's safety message, as long as it didn't conflict with the Production imperative. However, when faced with a choice, they would jettison safety in a second, in favor of whatever the boss was likely to yell at them about. I worked within that system to deliver a message of "Safety Equal," because I realized that Safety not only wasn't "First," it would never be first, and should never be first. After all, we were a Truss Company, not a Safety Company, and my job was to make us a safer Truss Company. The mission was to make trusses, safely if possible. It was not to be safe, and make trusses if we still could.

    It's important to be realistic, and align your goals with the CEO's as much as you can. It's more effective, and being more effective allows you to do more to manage risk.

    —Susan Harrelson, Attorney, J. Michael McGroarty, Chtd., Las Vegas

  • Safety is the CEO's & top management's responsibility, but they cannot micromanage all activities. It appears the proper procedures were in place, but were not being implemented or monitored. That's not a CEO's job or the board of directors—that's what middle mgt. is suppose to do, and they didn't.

    We are often too critical of our leaders when we don't agree with what they do or say, especially of those that really "lead." This was an unfortunate accident, but the "local, middle management" made the mistakes.

    —Gene Cook, Sales, LVT Insurance, Paducah, KY

  • Responsibility of safety should rest among everyone, not just the CEO and mid-level manager. The safety program should be designed as a CIRCLE with a line in the middle. Consider senior management as the middle line, mid-level manager as the end of this middle line, where the circle begins and employees as the CIRCLE.

    Senior management must set strong expectations/goals and mid-level managers must execute those safety plans as they pursue their unit's productions goals. Senior management must ask for solid improvements weather it is in terms of bringing down the frequency or severity factors. This is where the chain reactions starts as the mid-level managers will push their goals down to their respective employees.

    When there is a time for feedback, using the same CIRCLE strategy, mid-level managers should be able to convey those feedbacks to the senior management, hence another set of safety program and goals starts another CIRCLE.

    —Adnan Pathan, Underwriting, Liberty Mutual, Boston

  • As someone who at one point in my career worked for a division of Amoco. I feel that I can speak to their main issue. The CEO's comment is way off base. Procedures are not culture. It is the last hand on the last wrench before someone says oops. This last person has to be personally focused to provide the desired safety result. No matter what approach a company takes in trying to make safety awareness an issue for that last employee (i.e.. awards, cash, incentives, training, etc.) it has to be checked with truth. Too many accident reports focus on blame and cover-up.

    The best defense for a company in avoiding a major loss like Texas City is Three fold. 1.) A solid audit program that has impact and not just more paperwork. 2.) Accident reports that honestly look for root-cause and focus on correcting problems. 3.) Honest exchanges of information between all parties both pre and post accident. (Contractors as well)

    In the Whiting refinery the accident rate did not drop until each contractor felt that they were safe from punishment if they brought up a safety issue. This was accomplished by kicking BP representatives out of the second half of the contractor safety committee meeting. During that time the contractors openly discussed the areas of concern and placed those ideas on the next week's agenda. In this case the contractors drove their accident rate down and lead the host company in reduction of rates. (Caution: Some thought this would be a gripe session stay focused!).

    The bottom line is this safety is not correct politics. It needs to be honest and open with the goal to keep people safe and secure. All of the finical benefits and cost savings will come if this goal is clearly communicated and practiced in a company.

    —Don Wilson, Valparaiso University, Valparaiso, IN

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