Jeanne C. Finegan, APR

Jeanne Finegan writes the risk management brand equity and product recall column for IRMI.com, and is Senior Vice President of The Garden City Group, Inc. (GCG), with oversight responsibility for GCG Communications, a division of GCG. She has more than 20 years of communications and advertising experience and is a nationally recognized expert in class action, bankruptcy and mass tort notification campaigns.

Ms. Finegan has provided testimony before Congress on issues of notice and has provided expert testimony in both state and federal courts regarding notification campaigns and conducted media audits of proposed notice programs for their adequacy under Fed. R. Civ. P. 23(c)(2) and similar state class action statutes. Most recently, she has been recognized by Canadian courts as a legal notice expert.

Ms. Finegan has designed and implemented many of the nation’s largest and most high profile legal notice communication and advertising programs. She has designed communications programs for a wide range of class actions and consumer matters that include product liability, construction defect, antitrust, medical/pharmaceutical, human rights, civil rights, telecommunication, media, environment, securities, banking, insurance, mass tort, restructuring, and product recall.

Prior to working as a public relations and crisis communication specialist, Ms. Finegan worked as a news reporter and public affairs director. Her professional background includes work as a broadcast reporter, anchor, and public affairs director for major market radio and television stations.

Articles on IRMI.com

Risk Management: Brand Equity and Product Recall

Three Important Mantras for CEOs and Risk Managers in 2002 (January 2002)

High-Profile Product Recalls Need More Than the Bat Signal (July 2001)

Courting Cyberbuzz Can Enhance Your Firm's Reputation (April 2001)